Above the fold nonsense
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Please, please; stop talking about above the fold. This is not 1998 anymore.
I can’t believe I’m having this discussion again after years.
And you know what. I’m done talking about it.
There is no fold. Just lousy content.
It’s true. It’s not about pushing forms and CTA’s in front of people. It’s about decision moments, where the content leads the user to.
If you want to come to 2020, I’ll leave you these links of wisdom,
so you can actually make the right choices in terms of content and design.
These people, like me, had enough with the above the fold nonsense.
Only that these guys are way better,
they are true believers in data and proper web design.
Anyways,
You just helped proved my point.
These are the links. Follow these guys, learn something better.
https://www.lukew.com/ff/entry.asp?1946
https://thereisnopagefold.com/
And specially like this post from Rob Lafratta, a Product Designer in the UK. He went over and found all this articles:
Everybody Scrolls Everybody Scrolls →
The myth of the page fold: evidence from user testing →
Blasting the Myth of the Fold →
Unfolding the insights into webpage scroll →
The Extinction of the Scrollbar →
Scroll Behavior Across the Web →
Designing ‘Above the Fold’ Necessary? →
The Fold™ is Dead (Long Live The Fold!) →
Above or Below the Fold: The Great Debate →
The myth of the page fold: evidence from user testing →
Blasting the Myth of the Fold →
Unfolding the insights into webpage scroll →
The Extinction of the Scrollbar →
Scroll Behavior Across the Web →
Designing ‘Above the Fold’ Necessary? →
The Fold™ is Dead (Long Live The Fold!) →
Above or Below the Fold: The Great Debate →
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Thanks for taking the time to read.
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